design performance

Qualität und Leistung überzeugen

Auch bei dem neuen 20V Brushless Performance Lineup von PARKSIDE setzt unser Partner auf die Expertise von Projekter Industrial Design. Seit über 19 Jahren sammeln wir Erfahrung bei der Entwicklung von Elektrowerkzeugen. Diese Erfahrung haben wir genutzt, um das neue Vorzeigeprodukt, den 20V Brushless Performance Hammer der neuen PARKSIDE Linie, zu realisieren.

Projekt: PARKSIDE 20V brushless performance hammer
Kunde: Kompernaß HgmbH
Leistungen: Produktdesign, Ergonomie, CAD-Konstruktion, Visualisierung
Webseite: lidl.de
Jahr: 2018

A performance tool at a discounter, how can that be?

As the name "Performance" suggests, these products are about quality and performance. Nevertheless, the product should remain affordable for the end consumer, so that it can still be sold as a discount product under the PARKSIDE brand.

This is not only made possible by the excellent cost calculation of our partners. The economical and conscious use of plastic and metal components also protects costs and resources. Our expert designers do not only take this into account during the construction phase, but already during the design of the product.

Care was taken to avoid empty space. The outer skin, i.e. the visible plastic/metal surfaces, were placed as closely as possible around the inner mechanics and electronics.

Why brushless?

Brushless Motoren sind kleiner und haben dennoch mehr Leistung. Hierdurch rechtfertigt sich auch der höhere Preis des Produktes gegenüber Produkten mit herkömmlichen Motoren. Die kompaktere Bauart des Brushless Motors ermöglicht es uns, das Produkt schlanker zu gestalten. Unser Partner spart erneut Kunststoff ein und kann seinen Zielpreis trotz hochwertiger Elektronik-Komponenten einhalten. Eine möglichst kompakte Elektronik / Mechanik einerseits und die streng an diesen Bauteilen orientierte Gestaltung der Außenhaut andererseits, ergeben ein Produkt mit einer vergleichsweise schlanken Silhouette.

Despite the slim design, the 20V Performance Line-Up from PARKSIDE is intended to give the end user power and endurance even before they are used.

Ends with straight shapes and tight radii and additional elements, such as ribs and protruding TPE fields in the grip area, make the product appear robust and strong.

By using related design elements, the PARKSIDE family concept is continued across series.

The interplay of black plastic and lighter metal components in the color "gunmetal silver" give the product a sportier and more aggressive touch. Associations with known products in the same color combination are automatically created for the user. These can often be found in the automotive industry.

Aggressiveness is not to be considered negative in the context of a power tool. This designation combines the properties of performance and robustness and follows the trend known from the automotive industry.