Design is work and work needs to be well organized!
Our methods, procedures, evaluation and quality assurance tools guarantee successful and efficient projects.
SUCCESS FACTOR DESIGN
Give your brand an identity. Stand out from the competition. Good product design gives an image that signals emotion and innovation in equal measure. When looking at and using a product, the user should have a good feeling that will be remembered. Sympathy and uniqueness, but also contentment and trust prove to be success factors that are conveyed through design.
Good product design is always consistent and well thought out, user-friendly and sustainable and never arbitrary. As a strategic economic factor, it underlines the care that a company invests in the development of its products. Design makes the quality of a product visible and tangible for the user.
Are you interested in how you can use design as a success factor?
Our article provides you with detailed information on this, explained using clear examples.
Economic factor design
THE DESIGN PROCESS
The early integration of design into your innovation processes enables a precise and detailed definition of the development goal right from the start. What problem is the product intended to solve? Which functions does it have to fulfill for this? What are the requirements of the target group? Which production-related, brand-strategic and economic conditions have to be taken into account?
By weighting and combining the typical building blocks of a design development process differently, we can respond flexibly to each project with its individual requirements.
In the following you can see a typical and exemplary project process in chronological and weighted order.
Building blocks of a design development
The two building blocks "Communication" and "Analysis" form the cornerstones of our design development. Communication runs like a red thread through the entire project process. The various possible project participants such as clients, designers, manufacturers, engineers or customers are in an intensive exchange of information.
In our article “Denken wie ein Produktdesigner” find out more about our working methods and methods.
Our defined goal: to provide you, the customer, with the best possible product.
A wide variety of methods are used to find out the specific needs of the users of a product:
- user surveysto find out problems or requests from users
- Axis Charts (Morphological box) to classify properties/similarities or relationships
- brainstorming/-writing to generate and further develop ideas
- Action Analysis, user analysis, usability testing, usability studies to detect weaknesses in usability
- mood boards, to visualize user worlds, moods or aesthetic qualities
- benchmarking, competition investigations
- prototyping, rapid prototyping, preliminary models
But the requirements of the manufacturer must not be ignored either.
- Production-ready construction, Analysis of the structural design in order to identify possibilities for simplification and thus cost reduction
- Production-oriented use of materials taking into account the required physical properties as well as wear and fatigue strength
- Appropriate for the purpose and the optical requirements material selection and processing methods