Continental Mountain King

Design is work and work needs to be well organized! 

Our methods, procedures, evaluation and quality assurance tools guarantee successful and efficient projects.


Give your brand an iden­ti­ty. Stand out from the com­pe­ti­ti­on. Good pro­duct design gives an image that signals emo­ti­on and inno­va­ti­on in equal mea­su­re. When loo­king at and using a pro­duct, the user should have a good fee­ling that will be remem­be­red. Sym­pa­thy and uni­queness, but also con­tent­ment and trust pro­ve to be suc­cess fac­tors that are con­vey­ed through design.
Good pro­duct design is always con­sis­tent and well thought out, user-friendly and sus­tainab­le and never arbi­tra­ry. As a stra­te­gic eco­no­mic fac­tor, it under­li­nes the care that a com­pa­ny invests in the deve­lo­p­ment of its pro­ducts. Design makes the qua­li­ty of a pro­duct visi­ble and tan­gi­ble for the user.


Are you inte­res­ted in how you can use design as a suc­cess fac­tor?
Our arti­cle pro­vi­des you with detail­ed infor­ma­ti­on on this, exp­lai­ned using clear examples.

Economic factor design


The ear­ly inte­gra­ti­on of design into your inno­va­ti­on pro­ces­ses enab­les a pre­cise and detail­ed defi­ni­ti­on of the deve­lo­p­ment goal right from the start. What pro­blem is the pro­duct inten­ded to sol­ve? Which func­tions does it have to ful­fill for this? What are the requi­re­ments of the tar­get group? Which production-related, brand-strategic and eco­no­mic con­di­ti­ons have to be taken into account?

By weigh­t­ing and com­bi­ning the typi­cal buil­ding blocks of a design deve­lo­p­ment pro­cess dif­fer­ent­ly, we can respond fle­xi­b­ly to each pro­ject with its indi­vi­du­al requirements.

In the fol­lowing you can see a typi­cal and exem­pla­ry pro­ject pro­cess in chro­no­lo­gi­cal and weigh­ted order.

Building blocks of a design development

In our arti­cle “Den­ken wie ein Pro­dukt­de­si­gner” find out more about our working methods and methods.

Our defined goal: to provide you, the customer, with the best possible product.


A wide variety of methods are used to find out the specific needs of the users of a product:

  • user sur­veysto find out pro­blems or requests from users
  • Axis Charts (Mor­pho­lo­gi­cal box) to clas­si­fy properties/similarities or relationships
  • brain­stor­ming/-writing to gene­ra­te and fur­ther deve­lop ideas
  • Action Ana­ly­sis, user ana­ly­sis, usa­bi­li­ty tes­ting, usa­bi­li­ty stu­dies to detect weak­nes­ses in usability
  • mood boards, to visua­li­ze user worlds, moods or aes­the­tic qualities
  • bench­mar­king, com­pe­ti­ti­on investigations
  • pro­to­typ­ing, rapid pro­to­typ­ing, preli­mi­na­ry models

But the requirements of the manufacturer must not be ignored either.

  • Production-ready con­struc­tion, Ana­ly­sis of the struc­tu­ral design in order to iden­ti­fy pos­si­bi­li­ties for sim­pli­fi­ca­ti­on and thus cost reduction
  • Production-oriented use of mate­ri­als taking into account the requi­red phy­si­cal pro­per­ties as well as wear and fati­gue strength
  • Appro­pria­te for the pur­po­se and the opti­cal requi­re­ments mate­ri­al selec­tion and pro­ces­sing methods