Brand character on two wheels — design that catches the eye
Bicycles of a classification, such as gravel bikes, city bikes or racing bikes, usually have very similar frame geometry. The classic so-called diamond frame is the most common among gravel bikes. If all manufacturers were to refrain from graphically designing frames of the same bicycle category, the differences would be difficult to identify.
Good product graphics create a high recognition value.
The best way to differentiate yourself!
In order to stand out from the crowd, the graphic design of the frame is of great importance. This includes painting, positioning the logo and designing graphic elements that make the bike unmistakable.
It is only through the graphic design of a bicycle frame that the vehicle becomes the character of its user. This is precisely where the designer's challenge lies. The aim is to develop a design that is liked by a broad range of the defined target group and can ideally be transferred to other models & color variations so that an overall image of the brand is created.
On the pulse of time
Since 2012, we have been supporting our partner BIONICON and regularly developing new designs and color combinations that are based on current trends, but also set accents so that the brand stands out from the crowd and impresses again and again.
The aim is to please as permanently and over again as possible.
