3D Visualizations: Making Ideas tangible

3D visualizations are a powerful tool for bringing abstract ideas to life. They transform concepts into realistic, interactive representations that are easier to understand and more convincing.

Our three-dimensional models enable you to test, refine and impressively present ideas. Communicate your visions in an impressive way and inspire your customers with visual fireworks.

Experience 360° Product Views - even before the first Prototype

Innovative products need more than sketches and CAD models — they must be available and evaluated at an early stage. With photorealistic 3D visualizations, you can look at your product from every perspective, even before it exists. Materials, surfaces and proportions are presented realistically so that you can make well-founded decisions right from the concept phase. Like here with our customer Eizo.

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Compare Design Variants efficiently

3D renderings and animations provide a realistic assessment of different designs. Variants can be compared directly, and adjustments are often made without complex prototypes. This saves time and makes coordination within the development team easier.

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Acceptance Check with User Groups - before investing

How is your product received by the target group? Realistic 3D visualizations enable early testing with potential users. How to get direct feedback on your product design and planned product features, and can make optimizations before high development costs arise. This is particularly good for our customer Lettmann works.

Identify Technical Challenges early on

Whether sectional views, exploded views or schematic explanatory graphics — our precise 3D representations help engineers, designers and manufacturing teams to clearly communicate complex technical structures. In this way, errors can be identified at an early stage and development processes can be made more efficient. Iterations are faster and more targeted. This not only saves time and development costs, but also time-consuming corrections in late project phases.

Impress your Customers with Photorealistic Renderings and Product Animations

Images arouse emotions, strengthen the brand and increase sales — especially when they are perfectly presented. With photorealistic 3D renderings and product animations, you can present your products in detail and convincingly long before they actually exist. Whether for advertising, online shops or presentations — we offer you flexible and scalable solutions for effective product communication. Here is an example from our customer Parkside:

Hero Shots and Animations showcase your Product

A convincing image is decisive for the first impression. With hero shots and hero animations, we perfectly stage your product — with impressive lighting, finely tuned materials and a presentation that awakens desire.

Whether as high-end static renderings or dynamic animations, your customers see your product the way you want to present it.

Virtual Photography & CGI Compositing - Flexibility without a Photo Studio

Photo shoots are complex and expensive. With virtual photography and image compositing, we combine photorealistic CGI renderings with real environments. This enables tailor-made, brand-appropriate product images — without logistics costs or physical sets.

Ideal for marketing campaigns, print and online advertising, and customizable content for various channels.

Market-specific Visualizations & Plastic Material Simulations

Not every market has the same requirements — colors, labels, or product details vary by region. With Market-Specific Product Visualizations, we specifically adapt your renderings to cultural characteristics.

In addition, our photorealistic material simulations provide a convincing presentation of metals, plastics, fabrics or glass so that customers get a realistic idea of the surfaces and structures.

360° Product Views & interactive Configurators

In the digital world, customers expect more than static images. Interactive 360° product views allow detailed viewing from every perspective — perfect for online shops or digital showrooms. In addition, we generate any number of product images fully automatically for configurators, so that customers can see individualized variants in real time — from different geometries to color options and material combinations.

Technical 3D Representations for Documentation and Training

Complex technical processes are often difficult to understand — especially when they are only described in words. Clear, visual instructions make it easier to use products, avoid errors and save time. With 3D visualizations and animations, assembly steps, operating processes and maintenance procedures can be presented in a comprehensible manner. This allows you to ensure that users understand exactly how a product works.

Instructions that everyone understands

Long text instructions are often skimmed over or misunderstood. Detailed 3D illustrations offer an understandable alternative: They show step by step how a product is built, operated or maintained. This helps both end customers and service technicians to implement the right steps directly.

Illustrate technical processes

Movement sequences or mechanical processes are often difficult to explain. 3D diagrams and animations make functions visible without the need for additional explanations. This makes it easier to train employees, supports customer service and helps users understand products better.

Explosive illustrations — technical relationships at a glance

When a product consists of many individual parts, it can be difficult to keep track of everything. Exploded drawings and animations make it clear how components belong together. Whether for assembly instructions, spare parts catalogues or repair documentation — these illustrations help to avoid errors and make maintenance processes more efficient.

E-learning animations for education and training

Training is an important part of technical documentation. With animated explanatory graphics and interactive e-learning modules, complex content can be clearly conveyed. Employees or customers can familiarise themselves with processes and procedures on their own — regardless of time and place.

Well-visualized technical information saves time, reduces errors and makes it easier to handle products. If you want to make your documentation easier to understand, let's talk about a suitable solution.

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Medical 3D Animations provide Insight - clearly and precisely

In medical technology and science, many processes are difficult to grasp — whether because they take place on a microscopic level or because they are too complex to explain them in words alone. 3D visualizations and animations help to present these processes in an understandable way and facilitate the transfer of medical and scientific knowledge.

Animations for Research, Teaching and Patient Education

Whether surgical procedures, pharmaceutical mechanisms of action or biomechanical movement sequences — with medical animations, processes can be presented in detail and realistically. They help to impart specialist knowledge, educate patients and make medical training more clear.

Communicate scientific Knowledge through Physics and Simulation Animations

Many physical and chemical processes are invisible to the naked eye. Simulations of molecular dynamics, flow behavior, or material properties provide a detailed and realistic presentation of scientific principles.

Visualize abstract Relationships in an understandable Way

Especially in research, there are topics that are difficult to explain. With schematic 3D representations, we help you make these concepts tangible — whether for publications, teaching materials or scientific presentations.

Whether for medical education, research or patient education — precise 3D animations make science clear and understandable. Let us develop a solution for your project together.

We often get these Questions

And we're happy to answer them.

Are 3D visualizations expensive?

3D visualizations have a reputation for being expensive — but this is no longer the reality. Thanks to modern software and technological advancements, we can now create high-quality 3D representations at affordable prices.

The use of 3D visualizations offers decisive advantages: They give a realistic impression of products before they are even manufactured. This saves costs in product development and reduces the risk of costly wrong decisions. High-quality visualizations also increase customer loyalty through a better understanding of the product. They provide interactive experiences that can positively influence purchasing decisions. Studies show that products with 3D representations achieve higher conversion rates.

The investment in 3D visualizations therefore pays off several times over — through more efficient development processes, lower production costs and increased sales figures.

Can every idea be visualized?

This question is central to us product designers. Basically yes — with nuances.

Specific product concepts can be presented more easily through sketches, prototypes and 3D models. Abstract concepts such as usability or sustainability require more creative approaches: infographics, storyboards, or metaphorical representations. The biggest challenge lies in emotional or sensory aspects. How do you visualize smell or feel? Multi-sensory prototypes or experience simulations, for example, help here.

The art for us as product designers lies precisely in this: to understand ideas not only as a physical form, but as a holistic experience. With the right tools and creative methods, we can make almost any concept take on a visual form — even if it only serves as a bridge to the actual experience.

Why you and not a graphic designer?

As product or industrial designers, we have decisive advantages when it comes to visualizing products. While graphic designers have expertise in 2D media, product designers have a profound understanding of three-dimensional objects, materials, and manufacturing processes.

This expertise enables us to create realistic representations that are not only aesthetically appealing but also technically accurate. Product designers consider aspects such as ergonomics, functionality, and user interaction, which must be authentically represented in the visualization. We can also anticipate potential production challenges and incorporate them into the visualization.

We communicate more effectively with engineers and manufacturers because we speak their technical language. A product designer not only creates attractive images, but also combines visual presentation with practical implementation — an essential combination for successful product development.