eCommerce product visualization
Die Bedeutung hochwertiger e-Commerce Produktvisualisierung kann im Bereich Onlinevertrieb gar nicht oft genug betont werden. In der Regel sind es Bilder oder Produktvideos, die eine positive Entscheidung beim Online-Kauf beeinflussen.
A big problem with online purchases is the high number of returns. The reason for this is often that the products do not correspond to what customers expected from the pictures.
This is disadvantageous for customer loyalty, because with online purchases, the customer journey does not end with the payment process for the shopping cart, but only when the product is actually unpacked in your own four walls.
- Projekt: Fotorealistische Produktvisualisierung für Web-Präsenz
- Kunde: EIZO Europe GmbH
- Leistungen: CGI, Visualisierung
- Webseite: eizo.de
- Jahr: 2020
In the e-commerce sector, it is important to minimize return numbers.
Product renderings for EIZO monitors
For our partner the EIZO Europe GmbH haben wir die e-Commerce Produktvisualisierung ihrer Monitore für die Webpräsentation übernommen.
EIZO manufactures highly specialized monitor solutions for office, photo, design & media, medicine, video surveillance, industry and air traffic control.
We created both 2D images of the monitors and interactive 360° views for full product rotations.
A high level of customer satisfaction is just as important to EIZO Europe GmbH as the outstanding product and image quality of its devices.
They can guarantee this through their own production and strict quality control.
EIZO also places high demands on the presentation of their monitors so that the quality can be appropriately communicated to the outside world.
At the beginning of our collaboration, it was about coordinating the materials precisely and defining optimal lighting with the client.
These first steps were immensely important in order to display the monitors as realistically as possible.
Potential customers should get a perfect impression of the material properties and colors from the illustrations.
In close consultation, we created the renderings for the web presentation in different perspectives and color variants.
For an advertisement, we also produced a rendering that was subsequently integrated into an existing photo.
The "blank shot" of the photo was taken at a time when the monitor model didn't even exist on paper.
We adjusted the technical settings, perspective, exposure and environment of the rendering so that the monitor blended realistically into the existing image.
This also included the settings for shadows and reflections of the surroundings on the table top and in the monitor display screen.
CONCLUSION
In einer effektiven Zusammenarbeit konnten wir aussagekräftige e-Commerce Produktvisualisierungen der EIZO Monitor Modelle generieren.
Interested customers can now get an accurate picture of the EIZO products, which have a positive influence on the purchasing decision.
Only the moment when the EIZO monitor is finally on your own desk is better than our illustrations.
