Corporate Design
Challenge product family
brand identity
As a brand, it is important to be remembered by customers.
Wir bei PROJEKTER INDUSTRIAL DESIGN wissen genau, worauf es bei der Gestaltung von Produktfamilien ankommt.
Due to our many years of experience, we have extensive knowledge of the conception and creation of corporate designs. We always take knowledge from other design projects with us and develop it further, because know-how and solutions can often be adapted and transferred.
We describe these two representatives of the Silvercrest product range from the kitchen and household sector as formal siblings.
Related basic shapes, details such as phases and radii, colors and the uniform use of the company logo are optical features that both devices have in common.
Admittedly, the functions of the devices are similar and yet, as with any good product, the aesthetic refinement is in the detail.
Similarities and differences are based on the function and handling.
- Projekt: Elektrische Gemüseraspel und Fleischwolf
- Kunde: Kompernaß HgmbH
- Leistungen: Produktdesign, Ergonomie, CAD-Konstruktion, Visualisierung
- Webseite: kompernass.com
- Jahr: 2014
similarities
Clarity and balance are the defining elements of the design language. The smooth surfaces ensure optimal cleaning, a necessary feature for all kitchen appliances.
Since the devices have similar functions, the functional elements are arranged identically. The food to be chopped is placed in the top of the device, processed in the device and output to the front. Both devices offer space at the front for vessels to collect the products.
The buttons to be operated are positioned on the dark cover surfaces of the device. They are clearly identified by a different color.
Both the grater and the grinder are powered by an electric motor.
Both devices have storage options for attachments and inserts.
They are positioned on the back and rear of the device according to their shape and size.
differences
In contrast to the vegetable grater, the meat grinder is designed for longer, continuous use. The type and position of the buttons differ according to the respective function. The grater has a large button on the top of the device. The button is activated by touch, whereas the longer running time of the meat grinder makes an on/off switch indispensable.
The meat grinder meets the hygienic requirements for handling meat thanks to the material used. All components that come into direct contact with the raw food are made of metal parts. With the grater, the use of another material can be dispensed with in favor of cost-optimized production.
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