use potential
Opportunities for your competitive advantage
Design is not expensive, but a worthwhile investment.
We clear up prejudices.
The most common reason companies give for not using design as a service is:
"Too expensive!"
A common misconception is that design will be accompanied by costly manufacturing processes.
Especially in the B2B sector, the added value offered by convincing design is underestimated.
Economic success factors, such as the price or the quality of products, are easily comparable in competition.
An advantage always arises when companies manage to stand out in the existing market and convince customers.
Our many years of experience in the field of industrial design and product development is the key to sustainable, convincing differentiation from the competition.
Your products are your company's calling card. In the capital goods sector in particular, performance promises and the conveyance of values play a decisive role.
Technical competence, innovative progress but also good ergonomics are factors that can be easily communicated to the outside world through good design and ensure an incomparable identity.
We help you to visualize your company profile through your products.
Many companies have extensive opportunities to manufacture their products in their own production facilities.
As designers, we see particular potential here.
We take up your individual production possibilities, develop them further and point out completely new opportunities.
Manufacturing methods often appear as a limiting factor for design measures or there is simply a lack of ideas or know-how. But even simple and easily implemented changes in the design can make a big difference. So we only expand your already existing competencies. What emerges is a design that offers added value for you and your customers.
It is important to mention that the type of production does not have to change. Implementing the design in your own production facilities can therefore be cost-neutral and at the same time improve usability, ergonomics, benefits for customers and the aesthetic effect.
Are you interested in how you can use design as a success factor?
Our article provides you with detailed information on this, explained using clear examples.
Economic factor design
Convince yourself with the following example:
The processing center from the AV.ON brand shows a concept for the implementation of complex shapes with simple production methods. The system combines innovative ergonomics with production-optimized design.
For the implementation of the new design, we concentrated on the manufacturing methods known in production. These include forming, separating and joining techniques such as edging, bending, stamping, cutting and welding.
The housing components consist of metal sheets, which convince in their formal design through simple bending in combination with creative skill.
Methods for easy implementation of complex shapes
There are ways and means to overcome limitations imposed by manufacturing methods or materials used. Feasibility and implementation are always the focus of our work.
2-D deformation
The defining stylistic element of the system is a two-dimensional twisted surface that marks the transition from the front to the side surface.
Since the surface is simply twisted in 2D, a metal sheet can be brought into the desired shape without any forming tools.
Even from a distance, this design element acts as a descriptive gesture. Applied to all AV.ON machines, it creates a memorable and concise design language for the brand.
Generative Design
A complex, three-dimensional effect is created in the cooling fin area using a generatively calculated pattern.
The striking effect is created by simply blending the two-dimensionally manufactured slats.
Due to the changed design, the manufacturing method and functionality of the assembly are not changed, but exhausted within the scope of their possibilities.
modularity
The size of machining centers defines their productivity.
The AV.ON system can function as a single machine or as a series of several elements.
Thanks to the construction of identical modules, it is possible to respond to individual customer requests.
The interior can be expanded as required without having to make additional parts.
The overall appearance of the machine does not change as a result of the additions and the deliberate proportional division.
Ergonomics at the workplace
In addition to a production-optimized design, the focus in the development of the machining center was on the ergonomic optimization of the interfaces between man and machine.
Such an optimization requires an intensive analytical examination of the user and the environment.
As a result, the following features were implemented, among others:
Ambient lighting of the workplace
A sufficiently illuminated workplace is necessary to ensure safe working conditions. The self-illumination integrated into the machine also ensures optimum operation at the workplace from a safety perspective.
Flexibly positionable control panel
The system is programmed and controlled via an operating module.
This can be optimally positioned for the respective work scenario using a guide rail and swivel axes.
UI
The control panel interface is designed with a clearly structured layout so that it can be operated intuitively.
The processing progress and a digital order slip are shown on another display.
Integrated tool trolley
It is sometimes necessary to change tools, such as milling tools, for the various operations.
A tool trolley offers ample storage space for work utensils and, after use, finds a form-fittingly integrated place in the machining center.
The example of the AV.ON machining center shows many aspects and factors, such as how a significant redesign can be implemented without changing the type of production, just by means of intelligent adjustments to the design.
The result is an unmistakable product that speaks for itself and provides the necessary recognition value in the competition.
