The right packaging design for my cosmetic product
How can I customize my plastic bottles so that I address different target groups?
Drugstore shelves are full of plastic packaging, bottles, pots and jars.
The packaging design rains down on us in endless variety, but also with a certain degree of uniformity.
At least for me as a man, it is an almost impossible task to find the product you are looking for. Especially when, to top it all off, the assortment has changed and the shelves have been rearranged.
We give you an idea of what makes a really good plastic bottle.
The cosmetics supplier who is looking for the packaging with the right design for his product has a similar problem.
The bottle catalogs are huge. But it's hard to imagine how your own product in such standard packaging can stand out from the crowd and outperform the competition.
What does the plastic bottle for my individual cosmetic product have to look like?
Standard bottles are cheap because they are used by many different manufacturers. The individualization takes place solely through colour, finishing and labelling.
Bottles that are not in the mass range can be very individual and offer a very high recognition value. Due to the high level of independence or even the exclusive production, they are also significantly more expensive. For the bottle manufacturer, they are more difficult or impossible to customize for other products and customers.
Uniform product range thanks to family design
It is helpful to transfer the design to a series that takes up a large amount of space on the shelf and is thus better perceived. A lot of packaging is presented with different contents and sizes as a product family at the point of sale (POS). If the family design is strong, the consumer is tempted to complete the product range.
The mostly blow-moulded plastic bottles can be decorated in many ways:
- Printing
- spraying
- coating
- labeling
- sleeving
These finishing processes give the plastic packaging the desired look, the special finish.
The possibilities here are numerous.
Screen printing and digital printing machines achieve impressive results. The spectrum ranges from six-color printing and high-gloss areas to tactile surfaces, relief effects and structures. A 360° photo display or personalization of the product are also possible.
The shape of the plastic bottle and the product information to be applied often determine which labeling and decoration process is used.
If the entire surface of the packaging is to be graphically recorded, that's okay sleeving in question. The body of the bottle is covered over a large area or even completely with a printed film. It offers the greatest space for information and is an almost shape-independent decoration process.
These are the most important factors for recognizing a plastic bottle:
- lid shape
- bottle shape
- Surface structure, haptics
- color
- color division
- Label type, size and shape
- typography
- Graphic decor
Here are some examples of the effect of highly exclusive packaging design on the one hand and individualized standard packaging for broad use on the other:
Extremely striking shape with a very high recognition value in a noble look and emotional shape
Adapting the shape of the bottle to a product for the younger generation by changing the labeling to a full-sleeve with graphic elements, playful typography and a different cap
simpler basic shape of the containers, masculine effect through reduced coloring and clear typography
Young, fresh look thanks to sleeving with trendy color gradients and a matching lid
Organic look with natural tones, handwritten typography and floral decor
masculine effect again through straight lines, restrained colors and sober, block-like typography
only through a color gradient sleeving and contrast between body and lid does the effect change to :
fresh, sporty, hip
Conclusion
Not only the quality of a product, but above all its packaging design decides whether your article will be remembered by the consumer.
And also whether it can be found at all on the full sales shelf.
There are many ways to give the individual product its own packaging at the POS in order to stand out from the crowd. Even the usual standard packaging on the market can create buying incentives with special coloring, concise labeling or full-color sleeving.
Of course, the best way is to have your own distinctive and unmistakable bottle design that offers the highest level of recognition. Due to its limited usability for different products, this type of packaging is also the most expensive solution.
Have we made you curious?
We would be happy to support you in developing a unique packaging design.
Contact us!
